Wineries & tasting rooms
Follow up after every pour. Grow the club without living in your inbox.
How it worksFinger Lakes · AI & automation
Sell more this season without hiring a full-time team.
Shoreline helps Finger Lakes wineries, breweries, inns, and restaurants use AI and automation to capture guests, close more sales, and get hours back — without sounding like a call center.
Twenty minutes. We'll tell you if it's a fit.
- 2 weeks
- Typical time to go live
- Month to month
- After a focused setup sprint
- Your voice
- Every message written from your copy
- Here, not remote-only
- On-site across the lakes
Who it's for
Built for the businesses that make the lakes worth the drive.
If you run a place people visit once and should come back to, Shoreline is the quiet system that makes the second visit happen.
Main street shops
Turn browsers into regulars with campaigns that match the tourist calendar.
What we do
The busywork that quietly costs you sales.
You already work the floor, the cellar, and the desk. Shoreline takes the follow-up, the inbox, and the calendar so none of it falls through.
Guest follow-up that actually ships
After a tasting, a stay, or a dinner, Shoreline sends the next note in your voice — club invites, rebooking offers, thank-yous — so the relationship doesn't die in a spreadsheet.
Review replies, drafted for you
Google and TripAdvisor sit unanswered because you're on the floor. We draft replies in your tone. You tap send.
Seasonal campaigns, already on the calendar
Wine trail weekends, leaf-peeping, ice wine, graduation, wedding season. We plan the year the way Finger Lakes businesses actually run — not a generic drip.
A website assistant that knows the lakes
Hours, menus, tasting policies, dog rules, winter closures. Guests get answers at 11 p.m. You stop repeating yourself.
Local on purpose
We work the Finger Lakes. Setup happens with someone who has driven Route 14 in October traffic, not a remote implementation queue.
Live in two weeks
No six-month rollout. We pick the two or three automations that move sales, wire them up, and stay until they run without you.
How it works
Not software you figure out. A partner who shows up.
- 01
A 20-minute walkthrough
We look at how you take reservations, follow up with guests, and handle reviews. No slide deck.
- 02
We wire what you'll actually use
Email, Google, your booking tool, your list. Not forty features. The few that recover lost sales.
- 03
You start seeing the work happen
Follow-ups, replies, and campaigns go out. You stay in control — every message can be reviewed before it sends.
Harvest, foliage, and wedding season don't wait for you to get to the website.
If last year the inbox won, this is the year to hand it off. Book a consult before the next busy weekend writes itself.
Pricing
Simple tiers. Setup included.
Pick the plan that matches how you sell. Upgrade when a second location or a bigger calendar shows up.
Shop
$149/month
Boutiques, farm stands, single-location shops
- Website assistant for hours, stock, and FAQs
- Review reply drafts
- Monthly seasonal campaign
- Email support
Growth
Most chosen$349/month
Tasting rooms, inns, and restaurants ready to sell more
- Everything in Shop
- Guest follow-up sequences
- Booking and inquiry capture
- Review replies plus reputation digest
- Quarterly campaign calendar
- Setup sprint included
Estate
$699/month
Multi-location or high-volume properties
- Everything in Growth
- Custom workflows across locations
- Dedicated partner
- Priority on-site visits in season
Custom work for groups and wine trails on request.
Stories
From people who already run the busy season.
We were losing tasting-room guests to silence. Shoreline's follow-up booked forty more club members last harvest without me writing a single email.
Weekend inquiries used to sit until Monday. Now they get a reply in minutes, and I still sound like myself.
I didn't want a robot in the dining room. I wanted no-shows and the review pile to stop eating my mornings. That's what we got.
FAQ
Straight answers before you book.
Get started
Tell us about your place. We'll take it from the consult.
Wineries, inns, restaurants, and shops across the Finger Lakes. One conversation, a clear recommendation, no hard sell.